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4 Rules of Engagement for Mobile Marketing

Smartphones, the most powerful data-collection tools ever created, don’t just tell brands what consumers want but where consumers are. Sometimes they even tell brands what consumers are doing at different times of the day.

Location, activity and time are a powerful combination, however, many companies, in a rush to seize a toehold in the exploding mobile market, mistakenly focus on the technology instead of the people using it.

Read More HereInternet and email marketing services and solutions providerSocial Media Marketing

Social Media Marketing: Social Media marketing is all about finding targeted contacts that are looking for what you have to offer. With Social Media it’s about making true relationships. Try to always send a note to all of your new contacts. Do not send links to your business opportunities. It makes you look like a spammer. It is OK to send your personal blog link that gives them more information about you and value.

Read More HereInternet and email marketing services and solutions provider7 Ingenious Resumes That Will Make You Rethink Your CV

You love resumes. You really do. When we published “10 Creative Social Media Resumes To Learn From” in May, our readers enthusiastically responded by sharing it with friends, commenting on it and sending us links to their own snazzy resumes.

We sifted through those links, picked our favorites and placed them in the gallery below. After clicking through the collection of resumes, were you inspired? What works for you in your industry? Do you already use any of the tactics employed in these resumes to promote yourself and your skills?

Read More HereInternet and email marketing services and solutions providerYour startup needs to sell experiences, not features

Entrepreneurs often want to highlight every single feature on their landing page. I’ve seen landing pages filled to the brim with cliches, buzz words, and jargon that simply don’t convert visitors into customers. A lot of consumer facing landing pages are focused on the wrong things.

I’ve discovered that’s it not your products features that sell people on your software, it’s their perceived experience with your app. Users are more concerned with “How will buying this app make my life better?”, than “Our new version benchmarks 6% faster”. Giving people an emotional connection with your app is paramount in gaining users.

Read More HereInternet and email marketing services and solutions providerSecrets of Social Media Revealed 50 Years Ago

Almost 50 years ago Ernest Dichter, the father of motivation research, did a large study of word of mouth persuasion that revealed secrets of how to use social media to build brands and businesses. The study was reported in a 1966 article in HBR.

A major Dichter finding, very relevant today, was the identification of four motivations for a person to communicate about brands. The first (about 33% of the cases) is because of product-involvement. The experience is so novel and pleasurable that it must be shared. The second (about 24%) is self-involvement. Sharing knowledge or opinions is a way to gain attention, show connoisseurship, feel like a pioneer, have inside information, seek confirmation of a person's own judgment, or assert superiority. The third (around 20%) is other-involvement. The speaker wants to reach out and help to express neighborliness, caring, and friendship. The fourth (around 20%) is message-involvement. The message is so humorous or informative that it deserves sharing.

Read More HereInternet and email marketing services and solutions providerSix Mobile Marketing Case Studies

On American Express OPEN Forum, I wrote about my friend, Tim Hayden, and his new 44 Doors company, which deals with the powerful world of mobile marketing. I teased Tim over beers that maybe I’d just zag left out of social media and join him in talking more and more about mobile marketing, which isn’t really my goal. However, when I went searching for a few mobile marketing case studies, I found a few things that I thought might be useful to you, so I thought I’d gather them up. Here are six smallish case studies that show you something interesting about mobile marketing. (Note: if YOU have written a useful mobile marketing case study, add a link to it in the comments, and then within 30 hours, I’ll approve it so people can follow along.)

Read More HereInternet and email marketing services and solutions provider5 Creative Location-Based Marketing Campaigns

June 16, 2011 One of the ironies of the Internet is that, although it has the power to connect consumers across the world, it also has the potential to make local connections more intense. This is particularly true thanks to the advent of location-based services, which can make users passively aware of each other's nearby presence.

For small businesses, the appeal of such a service is obvious: There's an opportunity both to draw in new customers and forge deeper connections with existing ones. But, despite the fact that using such services is free, the vast majority of small businesses haven't taken advantage of location-based services. Here are five that have.

Read More HereInternet and email marketing services and solutions providerMaking Videos Got You Stressed?

Getting stuck or suffering from a sense of paralysis is a fact for many business owners who decide to use video as part of their marketing campaigns. But the fact of the matter is that you have a free will to change

There’s a simple yet super effective strategy used by psychologists to help shift your viewpoint and get you into action mode. It all starts with engaging in a form of self-analysis by using a method that only humans have been granted and that is detachment with a hint of humor.

Read More HereInternet and email marketing services and solutions provider

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