Since Mailtricity was founded, it has played a key marketing industry leadership role in strategic solutions and services based on our clients marketing needs.
As a Mailtricity client, you will have access to the latest forefront Internet technologies and marketing tools in order to improve marketing performance and ROI.
Earning and maintaining our established professional reputation is imperative to us. We listen, understand, identify and lead our clients to marketing success.
Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to a segmented audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:
Sending emails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business. A B2B marketer is able to measure results and target influential subscribers by using a proper targeted email list.
Sending emails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
Adding advertisements in emails sent by other companies to their customers.
Email is the digital glue of social media. It's the common denominator in a Web 2.0 world, the currency of all accounts. Researchers estimate that the Email Marketing industry's revenues has surpassed the $1 billion per year mark.
Email Marketing Is Popular With Companies Because:
It is extremely cheap. Compared to direct mailing or printed newsletters the costs are negligible. The advertiser does not need to pay for production, paper, printing or postage.
It is instant, as opposed to a mailed advertisement, an e-mail arrives in a few seconds or minutes.
It lets the advertiser "push" the message to its audience, as opposed to a website that waits for customers to come in.
It is easy to track. An advertiser can track bounce-backs, positive or negative responses, opens, click-throughs, rise in sales.
Advertisers can reach substantial numbers of email subscribers who have opted in (consented) to receive email communications on subjects of interest to them.
It has been proven successful when well done.
When most people switch on their computer the first thing they do is check their email.
Specific types of interaction with messages can trigger other messages to be automatically delivered.
Why We Use Email Authentication
Authentication helps us, as an email marketing service provider sender, prove who we claim to be and that we have the right to send email from our IP address. It's designed to block fraudulent email that forges its identity or hijacks someone else's server or IP address to send business email.
Email Authentication Methods We Use:
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